Conversation intelligence,
turned into better work.
Conversation intelligence
Illustrative workflowFinding
Uncover patterns across conversations.
Review
Evaluate insights and recommendations.
Improvement
Approve changes to agent instructions.
Insight
Customers frequently ask about expedited delivery timelines.
Recommended update
Add guidance on expedited delivery to agent instructions, for review.
From conversations to improvement
How we approach conversation intelligence.
- 01
Find patterns
Surface recurring questions, issues and missed steps across calls, by client and campaign. - 02
Check the evidence
Open the calls behind each pattern before deciding anything. - 03
Approve the change
Agree on a change to agent instructions, approved by an authorized person. - 04
Check the result
Review later calls to see whether the change helped.
Conversation intelligence
Less reporting.
More direction.
- Themes by client and campaignTrack recurring questions, issues and outcomes, kept separate for each client.
- Coaching prioritiesIdentify where your team needs support.
- Approved workflow updatesTurn insights into changes your team approves.
Campaign reporting
Illustrative workflowKey themes from customer conversations · Client A
- Delivery timelines
- Product information
- Returns and exchanges
- Billing and payments
- Technical support
Coaching priorities
- Clarify delivery options
- Handle return questions
- Improve product guidance
Recommended updates
- Add expedited delivery guidance
- Update return policy instructions
- Clarify product comparison steps
Approve with confidence
A clear path from insight to action.
Approval is about how agents are instructed, not about individual customer tasks. Talk to sales about how approvals would work in your operation.
Review and approve
- Insight identifiedFrequent questions about expedited delivery.
- Proposed instructionAdd guidance on expedited delivery to agent instructions.
- Approve and publishRoll out to your AI agents after approval.
Proposed agent instruction
When a customer asks about expedited delivery, confirm eligibility, offer the available options, and set expectations on timing.
Supporting evidence: linked calls from the campaign
Status: awaiting supervisor approval
Illustrative workflow · approval applies to agent instructions, not individual customer tasks
Contact center automation, under your control
Automation should stay under your control.
- Evidence firstA proposed change should come with the calls behind it.
- Approval requiredChanges to agent instructions should be approved by an authorized person.
- Instructions, not tasksApproving instructions is different from approving each customer task; both need a clear owner.
Related reading
Sales Call Analytics
From Call Recordings to Revenue Insights With AIConnect call evidence with CRM stages and verified sales outcomes. Analyze patterns without confusing correlation, missing attribution or intent with revenue.
Quality Assurance
What Call Center Managers Need From an AI QA DashboardDesign an AI QA dashboard around evidence coverage, review priorities, verified outcomes and client-specific views for human agents and AI callers.
AI & Automation
CRM Integration for Call Evaluation: Connect QA to OutcomesConnect call QA to CRM records with reliable matching, permissioned writes and verified outcomes. Plan reconciliation, retention and integration testing.
Same conversations. Stronger operations.


